Engaging Ads Deliver the Highest Conversion Rate
By: Justine Cervenka Think just because they didn’t click on your ad that they’re not converting? Think again! Finally after many years of trying to track brand focused advertising and its correlation to conversions there was a study done by Pretarget and ComScore that may have an impact on how we measure success of a ...
Read moreWhat Consumers Look for When Purchasing a Car
By: Felicia Mahabeer What features do you promote when trying to sell a car? Even with the large amount of automotive information available on the Internet, many people still purchase new cars within only a few days of making the decision to buy. What is the single most important thing to promote to a consumer ...
Read moreInstagram Now Provides Instant Gratification
Why order prints, when you can print on demand? The recent development of a location-based printer called Instaprint created by a company called Breakfast, works with Instagram, the latest mobile photo-sharing application. This rented printer will allow users to instantly print Instagram photos taken at a specific location or marked with a specific hashtag. Photos ...
Read moreThe Future of Billboards
By: Hayley Berger We’ve all seen them, whether you were going on a family vacation or driving on the highway to work, billboards; a symbolic icon of the American road trip. Even with the rise of digital advertising, billboard space is still at a premium and choosing an effective message can make a statement for ...
Read moreA Dealership for Generations
Listen to Kimberly Roselle’s audio blog, as she talks about the importance of going green in your dealership.
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