COPYWRITER
Be a key player at an Automotive Advertising Agency and learn something new every day (it’s a job requirement). We need an experienced copywriter to help our clients surpass their goals. POTRATZ is looking for a passionate team member, familiar with the intricacies of writing for search engine optimization, who can produce effective call-to-action copy. We will require that you to become an expert at co-op and Attorney General guidelines for automotive advertising. If you have the drive, the passion, and the desire to be a part of our amazing team, we can teach you the rules.
POTRATZ is a full service automotive advertising agency that focuses on fully integrated digital and traditional marketing methods to drive results for our clients. We are a leader in our industry, and value innovation, originality and the drive to achieve. If you are a creative force to be reckoned with, please respond with a resume and at least two samples of your written work.
Qualifications:
- Excellent written and verbal communication skills
- Deadline Oriented
- Keen proofreading abilities
- Two years experience in a related field
- Published samples of written work (blogs will be accepted)
Job responsibilities:
- Write SEO-compliant content for online press releases, websites, blogs, etc.
- Write ad copy, traditional press releases, RFP’s, presentations, and blogs
- Stay current on industry trends, account moves, and personnel moves among prospect organizations
- Learn and adhere to Co-Op and Attorney General guidelines for automotive advertising
- Proof co-workers writing as needed to ensure compliant with Co-Op and Attorney General guidelines
To apply, send your resume to careers@ppadv.com.
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MARKETING ANALYST
Would you like to work in an Automotive Advertising Agency as a Marketing Analyst where you will be a key player and be encouraged to learn something new everyday to help our Auto Dealers surpass their goals…then read on!
Potratz is a full service automotive advertising agency that focuses on fully integrating our entire portfolio of services to drive results for our clients. Our philosophy is simple…Empower the agency team to drive results for the client and all great things will follow.
The marketing analyst will be responsible for providing database marketing analysis services geared towards the automotive industry. The marketing analysts will be responsible for collecting data through market surveys, consumer research, and competitor research. Must be capable of evaluating this data and propose necessary changes for better results. The marketing analyst assists with brand building, sales, and product promotions. This entails market research, data management, writing white papers, and posting on blogs and in forums.
At Potratz the goal of the marketing analyst is to analyzes our clients organization’s growth, sales generation, conversion ratio, and other factors and then prepares a report to evaluate the organization’s performance. He or she tracks and designs strategies and concepts for enhancing the company’s image and product promotion. Additionally, you help the software team by measuring results through analysis models.
To obtain a job as a marketing analyst minimum qualifications: must have a bachelor’s degree, at least two to three years of relevant experience and be computer proficient, analytical and quantitative skills, excellent communication and presentation skills are desirable. Automotive experience a plus.
To apply, send your resume to careers@ppadv.com.
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SEM/SEO SPECIALIST
Potratz is looking for someone who is knowledgeable of search engine marketing and search engine optimization and is passionate about learning and implementing new technology. Familiarity with remarketing and behavioral targeting technologies as well as mobile marketing is a plus.
Qualifications:
- Bachelor’s degree
- Understanding of both search and display advertising for web
- Experience using Google AdWords, Google AdMob, Microsoft AdCenter, Facebook Advertising, and other digital advertising platforms
- Understanding of website analytics and experience using Google Analytics and other platforms to monitor website performance and prepare reports
- Knowledge of writing content for SEO to optimize sites in search
Job responsibilities:
- Developing and monitoring digital advertising campaigns to maximize monthly budgets
- Implementing each monthly specials and promotions into campaigns
- Writing SEO content for press releases, websites, blogs, etc.
- Preparing monthly analytics reports for marketing meetings
To apply, send your resume to careers@ppadv.com.
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VIDEO PRODUCER
POTRATZ is looking for a Video Producer with 5+ years experience. Must have extensive knowledge with Final Cut Pro, After Effects, and experience with graphics. MUST SEND link to portfolio for consideration. Must show high-end video production within portfolio.
Responsibilities include:
- Coordinating all aspects of the filming of the production
- Editing and processing the video
- Troubleshooting issues with filming
- Communication with clients to determine exactly what they want and producing it
To apply, send your resume to careers@ppadv.com.
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AUTOMOTIVE AGENCY ACCOUNT MANAGER
Would you like to work in an Automotive Advertising Agency as an Account Manager where you will be a key player and be encouraged to learn something new everyday to help our Auto Dealers surpass their goals…then read on!
POTRATZ is a full service automotive advertising agency that focuses on fully integrating our entire portfolio of services to drive results for our clients. Our philosophy is simple…Empower the agency team to drive results for the client and all great things will follow. Our services include: Media Placement for traditional and interactive, social media marketing, online brand reputation management, behavioral marketing, video search, BDC set up, off site lead management and appointment setting, graphic design, lead generation, surveys, web design, TV and radio production, public relations, interactive marketing, and strategic planning.
As an automotive account manager for POTRATZ you will be responsible for managing existing automotive clients by:
- Initiating and Coordinating Agency Projects
- Presenting and Analyzing reports of the Success of Current and Past Campaigns
- Building Client Relations
- Project Briefs Creation
- Working with Creative Department
- Promotions and Events
- Working Trade Shows NADA, Digital Dealer, JD Power
- Facilitating meetings
- Writing Ad Copy, Press Releases, RFP’s, presentations, and final presentations
- Presenting to automotive dealers and internal colleagues
- Staying Current on industry trends, account moves, and personnel moves among prospect organizations
Account Manager Qualifications
- 5+ years of Automotive Marketing or Marketing Experience
- Bachelor’s degree
- Excellent written and verbal communication skills
- Strong project management skills
- Strong sales and presentation skills
- Outstanding relationship building skills
- Ability to handle fast paced, demanding work load
If you become part of Potratz then you can expect a very competitive salary, health insurance, and learning in a fast paced automotive marketing environment. To apply, send your resume to careers@ppadv.com.
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Assistant Account Coordinator
Would you like to work in an Automotive Advertising Agency as an Assistant Account Coordinator where you will be a key player and be encouraged to learn something new everyday to help our Auto Dealers surpass their goals…then read on!
Potratz Partners is a full service automotive advertising agency that focuses on fully integrating our entire portfolio of services to drive results for our clients. Our philosophy is simple…Empower the agency team to drive results for the client and all great things will follow. Our services include: Media Placement for traditional and interactive, social media marketing, online brand reputation management, behavioral marketing, video search, BDC set up, off site lead management and appointment setting, graphic design, lead generation, surveys, web design, TV and radio production, public relations, interactive marketing, and strategic planning.
As an automotive assistant account coordinator for Potratz your responsibilities will include but are not limited to:
• Writing press releases and ad copy
• Updating social media sites with content
• Assisting with SEM and SEO campaigns
• Help prepare marketing plans for clients
• Generally assisting the account management team
Assistant Account Coordinator Qualifications
• 3+ years of Marketing Experience
• Bachelor’s degree
• Excellent written and verbal communication skills
• Understanding of SEO & SEM philosophies
• Ability to handle fast paced, demanding work load
If you become part of Potratz then you can expect a very competitive salary, health insurance, and learning in a fast paced automotive marketing environment. To apply, send your resume to careers@ppadv.com.
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GRAPHIC DESIGNER
Potratz Partners Advertising is an interactive automotive advertising agency and we are in search of a talented graphic designer that has experience in automotive marketing design. This is a chance for the right designer to really start being creative in automotive marketing online and in print ads.
The successful candidate will demonstrate strong graphic and web design capabilities for the automotive industry, and grasp of design principals. Must be able to work with multiple projects and be able to perform within tight deadlines, have strong written and verbal communication skills and the ability to adapt to a changing environment and acquire new skills.
Requirements:
• An above average to exceptional sense of design
• Strong-Expert Knowledge of Photoshop
• Strong-Expert Knowledge of Dreamweaver
• Strong-Expert Knowledge of HTML, CSS
• Strong-Expert Knowledge of Flash/Actionscript
• Ability to create custom flash video players
• Ability to create flash rich media banner ads
• An understanding or interest in “Web 2.0″ technologies, concepts, and designs
• Strong communication skills, the ability to present your work
• A true love of the art in design and a desire to always push the envelope
• A willingness to get the job done no matter how challenging it may be
Skills/Experience that will set you apart:
• Interactive Agency Experience
• JavaScript, Ajax
• Server Side scripting language such as PHP/ASP etc.
Who we are NOT looking for:
• Someone with ONLY print design skills.
• Anyone outside the Capital Region/Upstate New York area. If you cannot meet and work with us in our Schenectady office please do not apply.
• Designers who work only in flash. Most of our sites are hybrids. We need someone with Html, CSS skills as well.
To apply, email your resume and a link to your portfolio to careers@ppadv.com.
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SOCIAL MEDIA INTERN
Potratz Partners Advertising is searching for a Social Media Intern. Responsibilities will include but will not be limited to:
• Tweeting for approximately a dozen clients throughout the day
• Updating Facebook accounts for several clients each day
• Interacting with fans and followers and creating relevant conversation
• Managing approximately a dozen YouTube accounts for clients and uploading new videos
To apply, email careers@ppadv.com.
