How safe is your vehicle?
June is a good month for the automotive industry. June is National Safety Month. Plus some fun June trivia – did you know on June 15, 1844 Charles Goodyear was granted a patent for rubber vulcanization? Then on June 16, 1903 Ford Motor Company was founded. Imagine what would our cars look like with out ...
Read moreDo You Need A Mobile Marketing Strategy?
Paul Potratz, COO of Potratz, is writing for Dealer Marketing Magazine. Dealer Marketing Magazine is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs. Leading the team at Potratz, Paul leverages his expertise in automotive advertising through the latest digital platforms, from mobile ...
Read moreBarking up a different tree
Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless. That ...
Read morePaul Potratz gives talk to the Capital District Radio Association
Paul Potratz, COO of Potratz Partners Advertising, spoke with the Capital District Radio Association on May 18. Paul discussed with the media representatives new opportunities to market their goods and services. The main focus of Paul’s talk was on social media training. Using social media as a tool to brand yourself as an expert in ...
Read moreCharging into the Electric Car
As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car ...
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