Paul Potratz To Give Workshop at PCG Pit Stop Toronto
Paul Potratz, COO of Potratz, is schedule to join the PCG Pit Stop team in Toronto on October 20. This Pit Stop offers dynamic strategies reinforced by high quality digital marketing workshops. As the Internet continues to grow and change, so does the opportunity to become an influencer as you market your goods and services ...
Read moreSteve Jobs’ Contributions to the Modern Marketing World
Upon opening the Apple.com website today, you will be greeted with the words “Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves ...
Read moreADWEEK Says Digital Advertising Logs Record Breaking Quarter
Of course, this headline is no surprise to us here at Potratz. According to the article, “Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year,” and “Digital ad spend growth has out-performed every other category measured. For some context: In the same period, ...
Read moreGoogle Launches Real-Time Analytics
Google Analytics, long a valued tool for measuring website traffic, recently announced the addition of Real-Time analytics to provide to-the-minute updates of traffic to your website. This new tool brings many benefits for car dealers seeking to monitor website traffic closely as part of their online automotive marketing campaigns. Previously, Google Analytics delayed reporting stats ...
Read morePaul Potratz To Speak at NADA 20 Group
Paul Potratz, COO of Potratz, will be speaking at a NADA 20 Group meeting in Washington DC on Monday, October 17. Paul stresses that a successful partnership in the ever-changing digital landscape is more than a marketing campaign. NADA 20 Group meeting is for members only. For more information on how to become a member, ...
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