Privacy Policy

Potratz Partners Automotive Advertising believes that privacy is a cornerstone of our customer relationship. In operating our business, we strive to find methods to guard personal identity and information by promoting the use of fair information practices. We have created this privacy policy to demonstrate our firm commitment to privacy and to inform you of our practices concerning the collection and use of the information that you provide to us. Potratz Partners Automotive Advertising may amend this policy from time to time. If we make any substantial changes in the way we use your personal information, we will post an announcement on our web site.

Gramm-Leach-Bliley Act

Potratz Partners Automotive Advertising complies with the requirements of Title V of the Gramm-Leach-Bliley Act, 15 U.S.C. §6801 through §6810 ("GLB Act"), and the Federal Trade Commission's implementing regulation, Regulation P, 16 C.F.R. Part 313 ("Regulation P"), in particular, as both related to the disclosure and protection of Non-Public Personal Information ("NPI") for customers with regard to the authorized distribution and intended use of customers' financial information to other parties. Potratz Partners Automotive Advertising will substantially comply with the GLB Act and Regulation P for all customer NPI received, transferred or obtained from the use of this site or from a party.

Collection of Information

Potratz Partners Automotive Advertising may collect and use personal information to respond to requests for our services or to provide information about our services that may be of value. Certain personal information Potratz Partners Automotive Advertising collects may be publicly available via government records, telephone books, or other widely available media however we treat all information provided as non-public. Potratz Partners Automotive Advertising collects personal information from a variety of sources, including: 1.    Application Information (Information provided from loan applications and other forms such as names, addresses, telephone numbers, birthday, social security numbers, level of family income, employer's name, and employer's address); 2.    Credit Reports (Information from consumer reporting agencies 3.    Correspondence (Information provided when communicating in writing, online or by phone with our customer service representatives); and 4.    Marketing partners and publicly available databases (We receive information from our marketing partners, e.g., financial institutions, auto dealerships and other businesses and public databases which we use to help us serve our customers).

Exercising the Right to Opt-Out of Information Sharing

Potratz Partners Automotive Advertising provides its customers with the opportunity to opt-out of information sharing with affiliates and partners. Customers can opt-out by clicking on the link at the bottom of the screen.

Privacy Related Issues

Potratz Partners Automotive Advertising is committed to customer service and privacy. If you have any questions, comments or concerns regarding our Privacy Policy and its implementation, or you would like to report any known or suspected privacy or security breaches, please do not hesitate to contact our Security Compliance Officer at


Potratz Partners Automotive Advertising uses a variety of security safeguards to protect information from loss, misuse, alteration or destruction. For example, customers are only able to access information in their account by submitting their user name and password they created during registration. We provide access to personal information to Potratz Partners Automotive Advertising employees and other authorized parties on a "need to know" basis. In addition, we require that all employees attend a privacy training program and sign a Confidentiality Agreement that indicates that they are aware of Potratz Partners Automotive Advertising privacy policy regarding the use and disclosure of information. Potratz Partners Automotive Advertising also uses Secure Sockets Layer (SSL) technology supporting up to 128-bit encryption to prevent unauthorized parties from viewing any personal information transmitted to or from Potratz Partners Automotive Advertising . We maintain up-to-date firewalls and use anti-virus software that updates automatically.

Technical Information

Potratz Partners Automotive Advertising uses technology to: •    Set cookies on your computer. "Cookies" are small computer files which are automatically placed on your computer's hard drive when you are connected to a website or remote server so that the website can recognize you upon your return to the website and tailor your experience based on your earlier use of the site. Potratz Partners Automotive Advertising uses a cookie for each computer that visits its site. The cookie is integral to the customer experience and is necessary in order to use our online services. It allows Potratz Partners Automotive Advertising to customize the website presentation based on your accounts. While cookies can be disabled, if you choose to disable our cookie you will not be able to use some of our websites. We do not use cookies to collect information from hard drives or to collect personal identifiable information; rather, it allows us to recognize you and know how you navigated through our site. It is also part of our effort to detect and stop fraud. •    Keep track of loan application statuses through the use of "Action tags" (also known as Web Beacons, Trackers, or Bugs), which are invisible pixel.gif files placed on web pages that are used to track web navigation to those pages.

Storing of Information

We maintain electronic loan application information and hardcopy data. We also protect all personal information by storing the information on tapes at an offsite facility in our Data Warehouse. The Data Warehouse is disconnected from the production environment and the information is used internally for reporting purposes.