Are You Being Seen?
Advertising is all around us. It’s everywhere. But, that doesn’t mean that your dealerships’ advertising is everywhere it needs to be. Advertise all you want, but if your potential customers aren’t seeing your ad, you’ve missed the point. Be Everywhere So the question is, how do you ensure that the ad you created is being ...
Read moreThe Millennial Generation: How to Capture This Influential Market
By: Toni Riggi How do you develop a customer’s relationship with your brand when they are always in a hurry? It is no secret that technology and social media have allowed the consumer to be in a power position. They can fast forward through advertisements, subscribe to satellite radio, and simply search (or not search) ...
Read moreTypography.. What Is It?
By: Joe Cimmino What does it take to create a ground-breaking advertisement? An advertisement that will successfully communicate a message as well as capture the attention of your audience? Is it a specific color scheme? Or perhaps a certain graphic? Although these are very important to take into consideration, I believe the most important element ...
Read moreWhat Women Want…To Drive!
By: Yasmine Syed Advertising is all about breaking through the clutter to effectively target a specific audience. When it comes to car buying, messaging is usually gender neutral, or tends to skew in favor of a male audience. Men, on the whole, lease or buy SUVs, trucks and exotic cars and the formula for advertising ...
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