Engaging Ads Deliver the Highest Conversion Rate
By: Justine Cervenka Think just because they didn’t click on your ad that they’re not converting? Think again! Finally after many years of trying to track brand focused advertising and its correlation to conversions there was a study done by Pretarget and ComScore that may have an impact on how we measure success of a ...
Read moreWhat Consumers Look for When Purchasing a Car
By: Felicia Mahabeer What features do you promote when trying to sell a car? Even with the large amount of automotive information available on the Internet, many people still purchase new cars within only a few days of making the decision to buy. What is the single most important thing to promote to a consumer ...
Read moreInstagram Now Provides Instant Gratification
Why order prints, when you can print on demand? The recent development of a location-based printer called Instaprint created by a company called Breakfast, works with Instagram, the latest mobile photo-sharing application. This rented printer will allow users to instantly print Instagram photos taken at a specific location or marked with a specific hashtag. Photos ...
Read moreThe Next Big Thing In Marketing
Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or infographics might just be the perfect solution. These increasingly popular visual representations of information offer a great way to supply specific content to potential customers ...
Read moreThe Future of Billboards
By: Hayley Berger We’ve all seen them, whether you were going on a family vacation or driving on the highway to work, billboards; a symbolic icon of the American road trip. Even with the rise of digital advertising, billboard space is still at a premium and choosing an effective message can make a statement for ...
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