Meet Our Executive Team

Paul Potratz

COO Paul Potratz is the COO of Potratz Advertising, headquartered in Schenectady, NY. Potratz is a full service automotive advertising agency that specializes in integrating the power of digital read more

Justine Cervenka

VP Media Director Justine Cervenka has over 15 years of experience in strategic media plan development and media negotiations. A native New Yorker, Justine attended S.U.N.Y. Cobleskill and then relocated read more

Mike Staples

Website Director Mike Staples began designing websites 15 years ago when they were a novelty and now enjoys developing effective online solutions to what has become a business necessity read more

Samantha Cunningham

Account Supervisor Having grown up in her parent’s company, Samantha has had the opportunity to spend years developing and sharpening her advertising and marketing skills. As a graduate from the State University of Oneonta…read more

Cathie Wright

Account Manager Cathie Wright has over 5 years of experience in business development, sales and marketing. Originally from Vermont, Cathie moved to the Capital District 10 years ago receiving her MBA in New Venture Development from the…read more

Devon Hudson

Senior Graphic Designer Devon grew up in Ballston Lake, NY. Ballston Lake offered the best of both worlds-a friendly, small town, within close proximity to the exciting city allowing Devon to explore his artistic nature. read more

Tori Hoffman

Account Assistant Tori Hoffman a native of New York who attended the College of Saint Rose and earned a degree in Public Communications. It was during that time that she realized her love for the field of advertising. Tori looks forward to experiencing…read more

Christy Potratz

CEO Christy Potratz, CEO of Potratz Advertising is originally from Nashville, Tennessee and attended Tennessee Tech in Cookeville. She majored in mathematics and after graduating read more

Nan Mossey

Project Manager In her new role at Potratz, Nan will be monitoring the creative elements and content used to develop creative for our dealers read more

Dan Allen

Creative Director Known for visionary branding and dedication to seeing his clients succeed, Dan Allen is in his 7th year at Potratz. He currently serves as Creative Director read more

Bonnie Potratz

Comptroller - Accounts Payable/Receivable Bonnie Potratz has over 30 years experience as a Accounting Executive. A native of Chicago she was a Financial Accountant for The American Association of Nurse Anesthetists read more

Kimberly Roselle

Account Executive Originally from upstate NY, Kimberly has settled down in the quiet village of Ballston Spa, NY. Kimberly attended Wells College where she graduated with a degree in English Literature and Theatre. After college she began working…read more

Julie Powers

Social Media Director Julie grew up in the automotive industry, working in dealerships since she was 14 years old. She has worked in the sales, service, parts and accounting departments in some capacity read more

Kurt Thompson

Senior Motion Graphics Director Kurt Thompson’s passion and dedication for video and design led him to pursue a Bachelor’s degree in Computer Art at the State University of Oneonta read more

Shannon Skelly

Dealer BDC Director Shannon Skelly handles the fast paced world of the internet automotive department for Potratz. She has many years of management experience ranging to retail to property read more