New News on Newspapers
Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run. On another note Rupert Murdoch’s News Corp just launched the first iPad-only newspaper last week, for which it plans to charge 99 cents per week or $40 per year to read. There has also been ...
Read morePromoting Your Service Department With Location Based Marketing
Service department marketing is something that often falls by the wayside in most dealership’s and dealer group’s marketing campaigns. However, with today’s location based marketing applications and social media networks it’s easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize ...
Read moreThe Time is Here, and It is Growing at Mach Speeds
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007. Limiting myself to just one dealer’s analytics could taint my findings with the improvement of ...
Read moreEngage Mobile Users with Your Dealership’s TV Ads
While watching your dealership’s TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing ...
Read morePotratz Wins Dealer Satisfaction Award from Driving Sales for Search Engine Marketing
Potratz, a full service automotive ad agency, received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing for Mobile and Web. Dealer principals, managers and employees at dealerships around the country vote on the top rated companies for several categories related to interactive automotive advertising. Paul Potratz, COO, accepted the award from ...
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