Uncertainty lingers above every decision a marketer makes. We leave behind our proven and reliable successes for an equal chance at both innovation and frustration. But digital marketing success doesn’t have to be a fluke or a shot in the dark.
Join Paul Potratz, COO of Potratz Advertising, as he unleashes the power of A/B Testing, and explains how to effectively assess risk, improve consumer response, and create certainty in your online marketing. Web designers and marketers of every level and experience will benefit from this dynamic and informative session.
Date: Tuesday, April 29, 2014
Location: Potratz HQ (31 Lafayette Street, Schenectady with street parking or lot on Liberty)
Cost: $10.00 members, $15.00 non-members
The Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to Internet and technology solutions for automotive professionals.
Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting-edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.
With the onset of the digital revolution the relationship between the customer and the dealership has fundamentally changed. Attending the Digital Dealer Conference & Exposition will show you exactly what you need to do to become a digital leader to engage, attract and retain more customers in your local market. In an era when the majority of car buying research is conducted online, customer reviews dictate which dealerships thrive, and new digital solutions are constantly evolving – Digital Dealer demonstrates how to engage the modern customer.
After 15 successful events and a culture of continually striving to improve each time, Digital Dealer has a formula that works. Dealership attendees are, have been, and always will be the focal point of Digital Dealer. We didn’t draw over 1,000 dealers and managers by accident to Orlando last May for DD14, or Las Vegas this past October for DD15. It happened because Digital Dealer has been providing true value to attendees for over 6 years.
Invest your money and your valuable time in a proven conference format with a track record of success. Digital Dealer isn’t the best because it’s the biggest technology-specific event for dealers and managers… Digital Dealer is the biggest because it is, quite simply, the best event for dealers and managers to learn how to use technology and the Internet to sell and service more vehicles more profitably.
Paul Potratz, COO and founder of Potratz, presentation ‘Unlock Your Team’s Power in Seven Simple Steps’ is slated for Wednesday, May 7, 2014, from 9:30-10:20AM.