Revolutionary Social Media
Social media has been featured a lot lately in the headlines but not as we might have suspected, either as an advertising tool or because a celebrity reveled some shocking personal information. No instead it is being credited with helping spread freedom of speech and creating revolution. Recent events in Egypt have proved without a …
Read moreGrading Your Dealership’s Competition
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a …
Read moreEngage Mobile Users with Your Dealership’s TV Ads
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing …
Read moreMeasuring Social Media Campaigns for Auto Dealers
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators. First, …
Read moreAs Superbowl Spots Near, It’s Time to Extend Your TV Conversation
As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most …
Read moreSnowed In? It’s the Perfect Automotive Marketing Opportunity!
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect to …
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