Damage Control with Social Media
Advice for Auto Dealerships Facing Recalls In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social …
Read moreUsing Groupon to Promote Automotive Service Centers
Using Groupon to Promote Automotive Service Centers It might be difficult to sell cars using Groupon, but selling the services your Dealership provides would be a piece of cake. A Subaru Dealer in Seattle recently did Full Car Details for half price while a Ford Lincoln Mercury Dealer in Kansas City did a Brake Inspection, …
Read moreFacebook Questions & Polls
Facebook Questions and Polls for Auto Dealers Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you are on the right track to …
Read moreUsing Facebook as a CRM
Using Facebook as a CRM for Automotive Sales Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past customers as well as potential leads. Facebook allows a more personal level of marketing than …
Read moreSocial Media Index for Dealerships
Social Media Index for Dealerships A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to …
Read moreCouch Potatoes Go Social
Couch Potatoes Go Social: Does Social Media Affect TV Ratings? Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world …
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