Target Those Ready to Buy with Facebook Partner Categories
Facebook Partner Categories is a new way to target ads to groups of people. This new Facebook ad platform targets individuals through tracking online browsing behavior, buying behavior, and shopping behavior that does not include a purchase.

Retargeting Will Keep Your Message in Front of Consumers
Retargeting gives you the opportunity to continue to communicate with people that landed on key pages on your website.

Stand Out from the Competition
Websites are just as important as the brick and mortar of your actual dealership

Search Engine Marketing
Each search engine marketing tool or campaign provides our dealers its own unique way of reaching more potential car shoppers and conversions.

Take Your Social Media to a New Level
Consulting and training dealerships in automotive advertising campaigns and social strategies is a huge component of what Potratz does.

Deliver Your Message in a Short Clip
Have you ever gone to YouTube, Vimeo, or MetaCafe to search for your favorite music video or for information on the new 2012 vehicle line ups? If your answer is yes, I am willing to bet you have seen video pre-roll before.

Do Your Graphics Need a Refresh?
The graphics in your ads can make or break your professional image.

Reach Shoppers with Targeted Email
Email Marketing is one of the most powerful elements to a successful automotive advertising campaign.

Prepare Your Team to Handle Your Clients
Consulting and training dealerships in automotive advertising campaigns and strategies is a huge component of what Potratz does.

Reach More with Targeted Mail
Direct mail campaigns continue to be an effective way for your dealership to reach either your whole database or a targeted group of consumers.

Today’s Buyers View Your Website in Their Palms
Don't let your dealership get lost in the shuffle. By analyzing and developing a strategic mobile marketing strategy, you can stay ahead of the curve.

Over 75% of Facebook Users are of Driving Age
People who like your Facebook page spend an average of 2 times more money on your products and services than people who aren’t connected to you on Facebook.

Don’t Miss Another Lead Again
We put the right tools in the hands of your salespeople so they can maximize their time reaching prospective leads and selling more cars.

Keep Customers Coming Back for Service
Do you have a plan in place to market the service center at your dealership?

Keep Your Site Fresh & Dynamic
Quality content is the key to keeping visitors on your site as well as ranking your dealership’s website higher in search.

Identify Emerging Trends in Your Market
Market research and analytical information are crucial tools in assessing your customer database and car buying population. These findings are essential to driving future sales. Our smart surveys analyze and gather information from all disciplines of your dealership including prospecting, sales, service and customer retention. These research statistics are then compiled into a comprehensive study […]






