Social Media

Auto dealers try variety of tactics

"Auto dealers try variety of tactics to lure buyers"

Let me start this post off with saying I don't like nor do I agree with the headline title and it just go proves how Newspapers are notorious for always trying to make everything a negative. When the fact of the matter is Metro Ford Schenectady is a couple of guys that see the value in connecting with past and future customers hence the reason they moved from 15th place in New York to 3rd place and their CSI scores are impeccable. You can call the dealership and speak directly with President or Vice President and they even return calls. This article is from the Schenectady Gazette.

CAPITAL REGION — Paul Potratz took a picture of the F-250 on sale at Metro Ford earlier this month and then posted it to Twitter with some details about the vehicle.

At the time, the dealership was looking for new ways to advertise its showroom of automobiles. Potratz, who designed the company’s ads for nearly six years, was demonstrating how the company could use online social networks to better target their sales pitch.

“They had a phone call about 20 minutes later,” he recalled. “The next day, a guy came in and bought the truck.” Read more

81% Read Online Customer Reviews

SOURCE: The Nielsen Company Dec 18, 2008 10:00 ET 81 Percent of Online Holiday Shoppers Read Online Customer Reviews, According to Nielsen Online Nearly 25 Percent of Online Shoppers Have Spent More Than $500 Online This Season NEW YORK, NY--(Marketwire - December 18, 2008) - Nielsen Online, a service of the Nielsen Company, today announced …

Auto Dealers Using Online Video Search

By Fred Ahn Agencies and media companies with online video expertise stand to see their revenue hit the fast lane if they win some auto dealerships as clients, a new study suggests. More than half the auto dealers who responded to a survey by The Kelsey Group said they plan to include online video clips …

Is Social Media Marketing for Car Dealers

Why is it every time I speak of Social Networking or Social Marketing as being part of a dealers marketing mix, the response I receive is a crinkled forehead and the conversation goes something like this… Dealer: "ummm do you mean like Facebook or MySpace?" Me: "Yes that would be an example but there are …

Metro Ford Adopts Social Media

Schenectady, N.Y. - Metro Ford of Schenectady is ready to set an example for car dealers around the Capital Region. With the importance of new media at an all-time high, one of Albany’s largest and most successful dealerships is abandoning most traditional media and embarking on an entirely new social campaign that is providing exceptionally exciting results.