The POTRATZ Fish Award
Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:Play: Have fun! Make …
Read moreBeing an Auto Lifesaver: Using FAQs to Increase Bottom Lines and Customer Loyalty
Picture this: you’re in a situation where you don’t know what to do. Maybe you have an important decision to make or need to fix something. When you need an answer, how do you get it? In situations like these, I always turn to someone who has worked through the problem in the past. I …
Read morePotratz To Launch New Live Web Series
On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah Adamo and Renee Benedetti, Search Engine Marketing Managers for Potratz, will host the new bi-weekly …
Read moreMobile Trends In Marketing
Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers. Danny Brown of American Express OPEN states that, …
Read moreAre You a Planner or Do You Live in the Now?
Are you the type of person who plans every aspect of your life, months or even years in advance? Or are you the type of person that does everything on a whim? I've always considered myself the latter in my personal life because I like the thrill of spontaneous plans. However, I take a different …
Read moreFirst Peek at Advertising on Instagram
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could actually choose the content they …
Read more