The Time is Here, and It is Growing at Mach Speeds
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007. Limiting myself to just one dealer’s analytics could taint my findings with the improvement of ...
Read moreEngage Mobile Users with Your Dealership’s TV Ads
While watching your dealership’s TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing ...
Read morePotratz Wins Dealer Satisfaction Award from Driving Sales for Search Engine Marketing
Potratz, a full service automotive ad agency, received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing for Mobile and Web. Dealer principals, managers and employees at dealerships around the country vote on the top rated companies for several categories related to interactive automotive advertising. Paul Potratz, COO, accepted the award from ...
Read moreMeasuring Social Media Campaigns for Auto Dealers
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators. First, ...
Read moreThis demographic influences 85% of vehicle sales!
I’d like to ask you a question. Which demographic outspends and controls the majority of consumer spending? Believe it or not, women are the decision makers for over 83 percent of consumer spending decisions! Let’s face it guys, females have a very influential impact over us. When it comes to purchasing vehicles, it’s not a ...
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