This demographic influences 85% of vehicle sales!
I’d like to ask you a question. Which demographic outspends and controls the majority of consumer spending? Believe it or not, women are the decision makers for over 83 percent of consumer spending decisions! Let’s face it guys, females have a very influential impact over us. When it comes to purchasing vehicles, it’s not a ...
Read moreAs Superbowl Spots Near, It’s Time to Extend Your TV Conversation
As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday’s water cooler talk will be dominated by the commercial spots that run during the nation’s biggest event. Extending a brand’s conversation past that :30 second TV spot is a big challenge that most ...
Read moreSnowed In? It’s the Perfect Automotive Marketing Opportunity!
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect to ...
Read moreUsing Facebook to Make Your Dealership More Approachable
There seems to be some missed opportunity of what Facebook was originally intended. As part of a well thought out auto dealership social media strategy, we consider what message and tone is appropriate for that space. Facebook was established to network and build friends in a non-intrusive manner. It’s a social network and yet many ...
Read moreCustomize Your Location-Based Marketing To Fit Your Dealership
Location based marketing within your social networks and applications provide your dealership an excellent opportunity to promote itself and your service department. With geo-based apps gaining an enormous amount of headway, it’s important that your dealership use them to help promote your various marketing campaigns and departments. Location based networks like Foursquare, Gowalla, and SCVNGR ...
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