All Aboard the AdWords Express
When it comes to automotive marketing strategy using AdWords is a crucial component. Google has taken a new step to create a simple and user-friendly platform for marketing your business. AdWords Express is now the simplest way to advertise on Google. Creating an ad takes just a few minutes and everything else is managed automatically, ...
Read moreInviting the Internet into Automotive Marketing
At this point most of us have cordially invited the internet into our lives. We have all seen the transition of Social Media from the heart and soul of the college students social live into a viable solution for business professionals looking to network. Has your dealership embraced Facebook and Twitter as a means for ...
Read moreStyle impact on Profits in Automotive Industry
How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this vehicle despite all the amazing features it has that they want. People’s taste change in automotive style with the ease of the wind blowing so it can be ...
Read moreWhat Drives Auto Shoppers’ Behavior
What factors are influencing the way today’s consumers shop for their next vehicle and vehicle products. Kimberly Stonehouse leads Googles marketing and research for the North American automotive clients and agency partners. eMarketer sat down with Kimberly to discuss what factors are influencing the way today’s consumers shop for their next vehicle and automotive products. ...
Read moreWhat is technographics?
Automotive Sales and Marketing professionals should be knowledgeable about the demographic, psychographic and lifestyle profiles of their respective markets, but what about technographics? Technographics is a way to understand your target audiences in terms of their level of participation online and the kinds of technologies they use. Understanding the technographics of a particular segment of ...
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