What Women Want…To Drive!
By: Yasmine Syed Advertising is all about breaking through the clutter to effectively target a specific audience. When it comes to car buying, messaging is usually gender neutral, or tends to skew in favor of a male audience. Men, on the whole, lease or buy SUVs, trucks and exotic cars and the formula for advertising ...
Read moreAre You Ready To, Scan Me?
By: Nicole Rothenberger You all know how important an online presence is. But what about a mobile way to connect people to all your social media pages and websites through a unique QR code? It’s basically a custom mobile site. Amazing, right? Scan Pages also gives statistics including how many times the QR code has been ...
Read moreThe Ins and Outs of Commercial Production
By: Matt Klein Commercials sure are grand, aren’t they? Commercial advertising on a broadcast basis has frequented our airwaves since the early 1940′s, and since the rise of the internet age advertisements being prevalent in all forms of media has increased tenfold. Maybe you’re a fan of The Most Interesting Man in the World, an ...
Read moreWalking To School, In The Snow, Uphill, Both Ways
By: Stephanie Hunter There’s nothing better than realizing you’re starting to sound like your grandparents. The other day I caught myself throwing it back to the ‘old days’ when car technology was a much simpler beast… ‘Back in my day you had to roll the car window down with a hand crank, none of this ...
Read moreConsumer Perception Trumps All
By: Kurt Thompson In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is no different. Consumer perception is influenced by a variety of things including hands-on experience, word of mouth, and marketing. The way a consumer perceives a brand name vehicle can mean ...
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