Paul Potratz, COO of Potratz Advertising, attended the 2011 J.D. Power and Associates Automotive Internet Roundtable in Las Vegas last month. Paul joined other leading mobile marketing experts and professionals to discuss the impact within a dealer’s advertising strategy that mobile marketing makes. Emphasis was placed on mobile marketing’s growth into a serious tool within the automotive advertising industry and how it impacts a dealership’s way of doing business with their customers. Some topics of discussion included mobile trends, game site mechanics, and impact on automotive advertising and automotive retailing. One thing that sets Potratz apart from other automotive ad agencies is their skill set encompassing the latest digital trends and unique automotive advertising messages that is unified across all media. See how we can help your dealership implement a mobile marketing strategy or assist you with your dealership’s social media integration.

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