Google Change May Mistakenly Turn Search Traffic Into Referral Traffic
Do You Really Know How A Car Shopper Really Found Your Dealership Website? Google’s about to make a change to how it reports referrer information for those using its Chrome browser. As a result, some analytics programs may begin listing search visitors as if they instead came directly from Google without doing a search, though …
Read moreDrivingSales Dealer Satisfaction Awards
We are proud to announce that Potratz has been awarded Top Rated SEM/PPC in the third annual DrivingSales Dealer Satisfaction Awards. “Winning this award is such an honor, and it pleases me to accept it on behalf of my team, whose hard work and effort allow us the opportunity to create long-lasting relationships with our …
Read moreWhat Is Google Panda and Why Should Dealerships Care?
Google Panda refers to changes made in search algorithms used to improve Google search results. The changes took effect in early 2011 and continue to be tweaked and changed by Google in order to give the user the best search results possible. The new machine-learning algorithm affects both page and website ranking in several ways, …
Read more
