Take That, Groupon! Google Enters the Online Deals Market
Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look …
Read moreFacebook Enters Groupon’s Arena with Deals Program
Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by “liking” to potentially get greater discounts if friends buy …
Read moreBrian Pasch: I Thank Paul Potratz For Haunting Me
Brian Pasch posted the following article on Automotive Digital Marketing. Read to see just how effective remarketing can be for your dealership and how we at Potratz have led the way in integrating this technology into online automotive advertising. Also, be sure to sign up for the Automotive Marketing Boot Camp in Orlando, where Paul …
Read moreLocation-Based Marketing for Auto Dealerships
As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples: With over 7 million people on Foursquare and other location-based tools …
Read moreCustomize Your Location-Based Marketing To Fit Your Dealership
Location based marketing within your social networks and applications provide your dealership an excellent opportunity to promote itself and your service department. With geo-based apps gaining an enormous amount of headway, it's important that your dealership use them to help promote your various marketing campaigns and departments. Location based networks like Foursquare, Gowalla, and SCVNGR …
Read moreYahoo! Local for Auto Dealers
Yahoo! Local for Auto Dealers Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites …
Read more
