Nielsen’s Automotive Advertising Awards
Nielsen's Automotive Advertising Awards When looking for ideas to write about I stumbled upon an Automotive Advertising Award ceremony that took place last week. The event was put on by Neilsen, the agency responsible for measuring the rate of television viewership, and featured three nominated advertising campaigns in contention in three separate divisions. Automotive Ad …
Read moreAre You The CEO of This Dealership?
I did a sales meeting this morning for one of our automotive clients and presented this question to the sales staff. "Are you the CEO of this Dealership"? Everyone answered "NO"...think again I said! I believe to be successful you must have a CEO mentality. All successful sales people view themselves as a business within …
Read moreLow Cost Automotive Marketing
A New Year and New Resolution...
As you are creating your marketing plans for the year I am going to assume you are thinking "What should I do differently". Keep in mind the suggestions I am going to share will not work like a 10,000 piece direct mail drop did in 2002 but a lot has changed since 2002 and it is mostly due to the internet and all of the cool gadgets that have caused micro fragmenting of the market.
Well I want to share some thoughts and the best part... they are very low cost but will yield a nice return on your investment.
New Resolution 1: Add Craigslist to your marketing tool box. Automated Craigslist postings will drive