Event Planning to Drive Traffic to Your Dealership
Event Planning to Drive Traffic to Your Dealership Overwhelmed with the prospect of planning an event at your car dealership? You know that you want to get people from your community to come out. But you're not sure about how you'll go about all the work involved in organizing everything from finding food vendors to …
Read moreHoliday Promotions for Auto Dealerships
As the holiday season approaches, auto dealers seek ways to take advantage of the holiday spirit to promote their dealerships. One way to do this is to choose a charity to donate money to and then use Facebook and Twitter pages to encourage people to give. For example, Chevy dealers are running the Chevy Gives …
Read moreAnnouncing Think Tank Tuesday
Starting this week, Potratz will produce a short weekly video highlighting the latest trends in digital automotive marketing. Think Tank Tuesday will be a fun and informative source of advice for dealers. Take a few minutes each week to join us and learn how you can integrate digital and traditional advertising to make your dealership …
Read moreInternet TV Killed the Cable Star
Automotive Marketing has come in many forms and through different mediums. First, there was Print and Radio. Then, these Broadcast Television knocked these out of the way, and was pushed aside by Cable Television. Now Internet Television threatens cable.. Time Warner and Comcast have lost a total of 430,000 subscribers this past year, while Hulu …
Read moreSmart TV for Automobile Advertising
Google, Intel and Sony are rumored to team up to unveil Smart TV at Google I/O -- What could Smart TV do for Car Dealers?
Read moreBiggest Factor Influencing Car Buyers
ROCHESTER, Mich. - When looking at the factors that ultimately lead consumers to buy a vehicle, the biggest positive influence on a car buyer's decision is the dealership visit, according to a recent study from Foresight Research. In fact, more than half of vehicle purchasers indicated that their experience at the dealership was "highly influential …
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