Walking To School, In The Snow, Uphill, Both Ways
By: Stephanie Hunter There’s nothing better than realizing you’re starting to sound like your grandparents. The other day I caught myself throwing it back to the ‘old days’ when car technology was a much simpler beast… ‘Back in my day you had to roll the car window down with a hand crank, none of this ...
Read moreConsumer Perception Trumps All
By: Kurt Thompson In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is no different. Consumer perception is influenced by a variety of things including hands-on experience, word of mouth, and marketing. The way a consumer perceives a brand name vehicle can mean ...
Read moreAre You On Top Of Your Game?
By: Nan Mossey It doesn’t matter what line of work you’re in, staying at the top of your game is what makes you a valuable commodity in the marketplace. It takes a certain level of commitment to continuously invest in learning the latest trends, opinions and strategies that can place you at the forefront of ...
Read moreHow Do Dealerships Really Know How Effective Their Advertising Efforts Are?
By: Andrew Pasternak I have to admit, most of the dealerships we work with at Potratz are pretty up to speed on things; they have to be. In businesses everywhere competition is fierce. The car selling business is no different. If anything, in this industry, what separates the successful and profitable dealerships from the dealerships ...
Read moreBan of Cell Phones While Driving: No Emails, No Texts, No Calls
By: Felicia Mahabeer Are you helping to promote safe driving in your dealership? The National Transportation Safety Board (NTSB) has declared a nationwide ban on cell phones while driving, due to the degree of danger caused by operating your cell phone while maneuvering a vehicle. Most of us have heard about the latest new technologies ...
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