Barking up a different tree
Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless. That ...
Read morePaul Potratz gives talk to the Capital District Radio Association
Paul Potratz, COO of Potratz Partners Advertising, spoke with the Capital District Radio Association on May 18. Paul discussed with the media representatives new opportunities to market their goods and services. The main focus of Paul’s talk was on social media training. Using social media as a tool to brand yourself as an expert in ...
Read moreCharging into the Electric Car
As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car ...
Read moreHow Green is your Dealership?
A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet. When purchasing goods consumers are also looking at the company itself. They want to support “green” companies. Consider becoming an Energy Star rated building/dealership. This way as you focus your ...
Read moreThere Might Be An “App for That”
Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and ...
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