ADWEEK Says Digital Advertising Logs Record Breaking Quarter
Of course, this headline is no surprise to us here at Potratz. According to the article, “Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year,” and “Digital ad spend growth has out-performed every other category measured. For some context: In the same period, ...
Read moreGoogle Launches Real-Time Analytics
Google Analytics, long a valued tool for measuring website traffic, recently announced the addition of Real-Time analytics to provide to-the-minute updates of traffic to your website. This new tool brings many benefits for car dealers seeking to monitor website traffic closely as part of their online automotive marketing campaigns. Previously, Google Analytics delayed reporting stats ...
Read morePaul Potratz To Speak at NADA 20 Group
Paul Potratz, COO of Potratz, will be speaking at a NADA 20 Group meeting in Washington DC on Monday, October 17. Paul stresses that a successful partnership in the ever-changing digital landscape is more than a marketing campaign. NADA 20 Group meeting is for members only. For more information on how to become a member, ...
Read moreFacebook Changes, How They Affect Your Automotive Marketing Campaign
Facebook Changes Affecting Automotive Advertising Social Media Marketing and Site Changes for Automotive Advertising Facebook is an ever changing medium for social discourse with more than 750 million active users. On September 21st, the Facebook algorithm changed to no longer broadcast the most recent posts of friends and groups an individual is associated with. Instead ...
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