The Millennial Generation: How to Capture This Influential Market
By: Toni Riggi How do you develop a customer’s relationship with your brand when they are always in a hurry? It is no secret that technology and social media have allowed the consumer to be in a power position. They can fast forward through advertisements, subscribe to satellite radio, and simply search (or not search) ...
Read moreTypography.. What Is It?
By: Joe Cimmino What does it take to create a ground-breaking advertisement? An advertisement that will successfully communicate a message as well as capture the attention of your audience? Is it a specific color scheme? Or perhaps a certain graphic? Although these are very important to take into consideration, I believe the most important element ...
Read moreWhat Women Want…To Drive!
By: Yasmine Syed Advertising is all about breaking through the clutter to effectively target a specific audience. When it comes to car buying, messaging is usually gender neutral, or tends to skew in favor of a male audience. Men, on the whole, lease or buy SUVs, trucks and exotic cars and the formula for advertising ...
Read moreAre You Ready To, Scan Me?
By: Nicole Rothenberger You all know how important an online presence is. But what about a mobile way to connect people to all your social media pages and websites through a unique QR code? It’s basically a custom mobile site. Amazing, right? Scan Pages also gives statistics including how many times the QR code has been ...
Read moreThe Ins and Outs of Commercial Production
By: Matt Klein Commercials sure are grand, aren’t they? Commercial advertising on a broadcast basis has frequented our airwaves since the early 1940′s, and since the rise of the internet age advertisements being prevalent in all forms of media has increased tenfold. Maybe you’re a fan of The Most Interesting Man in the World, an ...
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