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Drive Conversions with Your Dealership’s Facebook Business Page
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your dealership's followers instead of just blasting a message out to the world. […]
Automotive Email Marketing Tips
Increase Open Rates for Your Automotive Email Marketing Campaigns The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam. Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open […]
Planning an Automotive Mobile Marketing Campaign
Perhaps you’re aware of all the hype about mobile marketing but don’t know where to begin to implement a mobile marketing plan for your auto dealership. Obviously, before you start a mobile marketing campaign, you need to plan out a strategy for the coming months. First, brainstorm what products and services you want to use […]
Buick’s Social Media Scavenger Hunt
A Well-Planned Automotive Social Media Campaign Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a […]
Marketing your Dealership’s Service Center
Marketing your Dealership's Service Center How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as […]
Track Your Dealership’s Facebook Following
Track Your Dealership's Facebook Following Ever wonder how many people really see what you post on your car dealership's Facebook page? Facebook recently added features to its Insights for business pages, offering new opportunities to see how people are connecting with pages. Now, you can see how many people saw a post or interacted with […]
