Of course, this headline is no surprise to us here at Potratz. According to the article, “Interactive advertising revenues totaled a record $14.9 billion in the first half of 2011, a 23.2 percent increase over last year,” and “Digital ad spend growth has out-performed every other category measured. For some context: In the same period, cable TV grew 20.1 percent, network TV fell 3.1 percent, spot TV grew 9.7 percent, magazine advertising grew 3.6 percent, and local newspapers fell 7.7 percent.” These numbers are taken from the Interactive Advertising Bureau (IAB) which sponsors the IAB Internet Advertising Revenue Report which is conducted independently by the New Media Group of PwC. The full report is issued twice yearly for full and half-year data.

At Potratz we are very excited to see that once again we are at the forefront of this marketing trend. Our clients have seen the power and reach that digital automotive marketing campaigns possess. As consumers continue to rely more and more on the internet for their news and shopping needs, advertising and marketing campaigns will continue to see this growing trend of more dollars being added to the digital ad spend.

To see the report from IAB Click Here

To see ADWEEK’S article Click Here

Are you looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign? Visit this page to see more information or contact us now.

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