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Inviting the Internet into Automotive Marketing
At this point most of us have cordially invited the internet into our lives. We have all seen the transition of Social Media from the heart and soul of the college students social live into a viable solution for business professionals looking to network. Has your dealership embraced Facebook and Twitter as a means for […]
Style impact on Profits in Automotive Industry
How often have you heard a customer say, “I just don’t like the look of it” They are not sure what exactly turns them off from this vehicle despite all the amazing features it has that they want. People’s taste change in automotive style with the ease of the wind blowing so it can be […]
What Drives Auto Shoppers’ Behavior
What factors are influencing the way today’s consumers shop for their next vehicle and vehicle products. Kimberly Stonehouse leads Googles marketing and research for the North American automotive clients and agency partners. eMarketer sat down with Kimberly to discuss what factors are influencing the way today’s consumers shop for their next vehicle and automotive products. […]
What is technographics?
Automotive Sales and Marketing professionals should be knowledgeable about the demographic, psychographic and lifestyle profiles of their respective markets, but what about technographics? Technographics is a way to understand your target audiences in terms of their level of participation online and the kinds of technologies they use. Understanding the technographics of a particular segment of […]
Google+ makes Internet Search Social
Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail. One of the things going in Google’s favor is the familiar site design. Does the below picture look similar to you at all? Notice how Mark Zuckerberg’s profile is laid out in a similar […]
What is the best way to get started in Automotive SMM?
Start with a strategy so you can create a simple manageable measurable campaign, which serves your dealership’s goals. Define your goals, what do you need? Traffic to your website? New customers? Repeat business? Launching a new vehicle or service? Next you will need to conduct research to determine the most appropriate social media platforms relevant […]
