Did you know Americans spent 53 million minutes on Facebook in March? Wow! That is a lot of eyes and a lot of possible leads for your dealership. Social media is changing the world of digital automotive marketing. To put that number in perspective, according to the Bureau of Labor Statistics, the average American spent 4.5 hours per day doing a “leisure activity”! Leisure activities can be going for a drive, playing games, reading, watching TV, being on the computer etc. So when you compare, the 53 million minutes on Facebook, becomes 12 minutes per day on average that your automotive marketing strategy has to catch their attention. Let's take that another step further, 1 in 5 Smartphone owners access "Checkin Services" (like Foursquare). Although this new service is still rather young it is quickly gaining popularity. Automotive marketing can utilize this technology by engaging with consumers in real time and provide special offers and other incentives. Leisure time has changed with technology and so must your thinking about catching the attention of customers and your digital automotive marketing strategy . This means your automotive marketing must include a healthy and continuous interaction between you, the dealership, and your followers, potential and current clients. You need to make sure your posts are relevant exciting and in front of the those eyes on a regular basis. If you need assistance on how to launch a successful social marketing campaign for your auto dealership, contact us now.

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