Have you ever wondered how a potential customer got your dealership’s information? You could ask them directly but that can seem unprofessional. Instead, Google AdWords has developed Call Metrics. Call metrics creates a unique number for each AdWords campaign. This number is automatically inserted into the ad and then will appear on Google.com. This allows you, the car dealership, to measure the number of leads generated from this particular automotive marketing campaign. AdWords will be able to keep track of any call that was placed, including the duration of the call. This way when you or your automotive ad agency review the reports, you can now see exactly how many leads were generated from this specific AdWords automotive dealership campaign. So why are we at Potratz interested in this new Google feature? Well, now you, the car dealership, are able to see more clearly what automotive marketing strategies are working and what are not. Energy can be shifted or refocused based on this new data. Plus this is another fast way for potential clients to reach you directly. Who wouldn’t want to get more clients? Of course right now AdWords call metrics is currently in beta, meaning it is only available to a limited number of markets. In the markets we are incorporating it in, we are very pleased with the results. At Potratz, we manage SEM campaigns for dealers of all sizes across the country. We are on the cutting edge of car dealership marketing. We seek to keep on top of the latest digital trends to be able to maximize the benefit of campaigns. Talk to us today about starting a search engine marketing campaign for your dealership.

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