Join the Potratz team for The Big Reveal of our new digs!
Agency will show-off transformation of 25,000-square-foot commercial printing house into modern state-of-the-art space
SCHENECTADY, NY -- Award-winning automotive advertising agency, Potratz, will host an open house on Thursday, February 28, 2013 from 5pm to 7pm to unveil the stunning renovation of the property at 31 Lafayette Street in Schenectady. The event will also feature original works from local artists, live music and creative from the agency’s graphic designers and video editors.
“We are so excited to invite everyone into this new space. The goal of the renovation was to stay true to the original architecture, while modernizing specific elements to bring it up to date and keep it in line with our company ethos: respect the traditional but constantly delve deeper into new technology,” said COO, Paul Potratz. Facets that are original to the building include a freight elevator and an oversized weighted metal door, which was used to separate the main space from where the commercial printing machines were housed. New additions include energy efficient lighting that mimics natural sunlight, a voice-over studio and a film set. After corporate expansion, Potratz moved their headquarters from Union Street to the larger space in March 2012. The first floor houses the agency’s creative department and meeting spaces while the second floor is home to the account management team and both the social media and digital departments.
“The first floor’s open plan and color-drenched walls inspire our team to be creative and collaborative. We love it when clients come in for shoots and they love that we can handle all aspects of production on-site in our film and vocal studios. We even have the ability to drive a car right through the cargo bays and onto our film set,” said Dan Allen, Vice President of Creative Services.
Guests of the event are encouraged to bring gently used paperback books to donate to the “Books for Troops” charity. Potratz is dedicated to helping a different charity each month in an effort to better the community and provide for those in need.
To RSVP for the event here.
Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales in February 2011 for Search and Behavioral Marketing for Mobile and Web. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.
