Facebook is not an idea that is new, but it is a site that is constantly changing, adapting, and furthering itself within the technological word. Most recently, Mark Zuckerberg announced an organ donor status option for Timeline, in which users will be able to share when they registered and their personal story. This status update isn’t officially registering as an organ donor; you still must contact the appropriate registry, however it provides an opportunity to help more than 114,000 people in the U.S. and millions more around the world that are waiting for that life saving organ transplant.

Now, I know what you’re probably thinking – What does organ donation have to do with a dealership? Nothing really to be quite honest, but don’t miss the bigger picture here, in just this week alone thousands of Facebook users have signed up to be organ donors, in part for Facebook making it easier to register.

Technology plays a huge role in society not only on a professional level, but also on a personal level as well, but I think Facebook itself plays an even bigger role. After all most people have some sort of smart phone with access to apps like Facebook at any given moment. Not too mention, if you take a look around people are always on Facebook; at work, in public places, even in movie theatres. I constantly see people on the social network site.

My point here is that as a dealership, you’re a company that is providing products that are also always constantly changing and furthering themselves. Cars are advancing on so many levels, so why shouldn’t the dealership that sells them be advancing also? How do you do this? USE FACEBOOK; promote not only your dealership but also the advances being made in the automotive industry. Get your fans involved, instill trivia games, give away prizes, and ask conversational questions. Facebook is clearly an innovative tool within technology, having 1,000 users sign up for organ donation within a week? Why wouldn’t you want to be a part of a social network that contains 900 million members?