Paul Potratz, founder and COO will be speaking as part of MDA’s all-star line-up.

The Motor Dealers’ Association of Alberta is holding the 2013 Convention May 4-6, at the Fairmont in Banff Springs. Paul’s presentation will focus on how dealers can leverage the explosive boom of mobile marketing, social gaming marketing and social selling, and how to successfully integrate these leading edge digital marketing trends with ‘traditional’ digital marketing and into the customer experience.

For more information on the 2013 MDA Convention, click here. For additional information on Potratz or to receive announcements of future speaking engagements, contact us now.

The CADEX East Conference announced that Paul Potratz, founder and COO of Potratz, will be a featured speaker when the conference meets on Friday, April 5, at the Casino Nova Scotia, in Halifax.

This is the second annual CADEX Spring Training event, and the speakers will be bringing industry-leading ideas on key topics to the Maritimes.

For more information on the 2013 CADEX East Conference, click here. For additional information on Potratz or to receive announcements of future speaking engagements, contact us now.

Potratz, an award-winning advertising agency located in Downtown Schenectady, will be holding a ribbon cutting ceremony with the Chamber of Commerce on March 28, 2013, to celebrate the renovation of their newly acquired property. The ceremony will begin at 4 pm, and guests will be invited to tour the facility, and enjoy entertainment, wine and refreshments.

At the end of last month, Potratz held an open house to unveil the stunning renovation of the property at 31 Lafayette Street in Schenectady. Attendees witnessed the renovation that stayed true to the original architecture, while modernizing specific elements to bring it up to date, keeping it in the line with the company ethos: respect the traditional but constantly delve deeper into new technology.

After the ribbon cutting, attendees are invited to take a tour of the new locale. Upon entering they will see the first floor’s open floor plan sporting color-drenched walls, and facets original to building including a freight elevator and an oversized metal fire door, which was used to separate the pressroom from warehouse and office space. New additions include energy efficient lighting that mimics natural sunlight, two sound studios and a video studio.

“We’re really excited about this opportunity to work with the Chamber of Commerce to announce our completely renovated building. Schenectady County is a thriving area with the potential to achieve great things. The town and the county support small business and because of that, we have been able to grown and expand exponentially,” said Paul Potratz, COO and founder of Potratz.

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.

The Innovative Dealer Summit announced that Paul Potratz, founder and COO of Potratz, will be the keynote speaker when the conference meets, March 19 and 20, at the Colorado Convention Center in Denver, Colorado. The Innovative Dealer Summit has become the definitive management education forum for dealer principals and senior dealer managers and addresses the most pressing issues in dealership operations today. Emerging thought in sales, profitability, technology, best practices and social media are frequent topics.

Paul is very excited to be a part of the Innovative Dealer Summit, and looks forward to helping dealers with both digital and traditional advertising strategy. Paul stresses the need to embrace change and keep on top of the latest digital trends to maintain a unique advertising message that is unified across all media. Potratz prides itself on creating opportunities to build long-lasting relationships with customers through training and education and a full integration of marketing media.

For more information on The Innovative Dealer Summit, click here. For additional information on Potratz or to receive announcements of future speaking engagements, contact us now

Potratz is excited to announce that Paul Potratz, founder and COO, is a featured speaker for Auto Remarketing Canada: Canada’s Used Car Conference.

The conference will be held April 22-24, at the Fairmont Royal York in Toronto. CarProof will once again serve as the lead sponsor for the event, which is now in its ninth year.

Paul was a speaker at the 2012 Auto Remarketing Canada: Canada’s Used Car Conference, and he is excited for the opportunity to return as a presenter in 2013.

For more information on the 2013 Auto Remarketing Canada: Canada’s Used Car Conference, click here. For additional information on Potratz, contact us now.

Potratz is proud to announce that they have donated a grand total of $3298.22 to local charities over the 2012 calendar year.

One of Potratz’s most cherished team values is the support of local charitable establishments in an effort to aid those in need. This year, team members contributed to local charities by donating in exchange for dressing down for casual Friday. Team members then voted to choose which organizations would receive the total of the casual Friday funds.

The organizations that benefited include Out of the Pitts, Capital Region Food Pantry, Double H Ranch, the SPCA of Schenectady and CWI: Community, Work, and Independence. The team members at Potratz are thrilled at the prospect of what these donations will provide to the local community.

For 2013, Potratz looks to explore new ways to give back to the community and provide resources for charitable organizations.