The Innovative Dealer Summit announced that Paul Potratz, founder and COO of Potratz, will be the keynote speaker when the conference meets, March 19 and 20, at the Colorado Convention Center in Denver, Colorado. The Innovative Dealer Summit has become the definitive management education forum for dealer principals and senior dealer managers and addresses the most pressing issues in dealership operations today. Emerging thought in sales, profitability, technology, best practices and social media are frequent topics.
Paul is very excited to be a part of the Innovative Dealer Summit, and looks forward to helping dealers with both digital and traditional advertising strategy. Paul stresses the need to embrace change and keep on top of the latest digital trends to maintain a unique advertising message that is unified across all media. Potratz prides itself on creating opportunities to build long-lasting relationships with customers through training and education and a full integration of marketing media.
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