Metro Ford of Schenectady, Potratz Unveil New Automotive Website
Schenectady, N.Y. – Metro Ford of Schenectady, Albany NY and the Capital Region’s premiere Ford Dealer has unveiled their new website, http://www.metrofordny.com. The completely customized site went live recently, and includes the latest technologies in automotive website design.
The site, http://www.metrofordny.com, has been designed to compliment Metro Ford of Schenectady’s successful interactive presence, including their leading role as the Capital Region’s prominent Social Media dealer. Along with increasing their stance as the area’s benchmark for Social Media in the Automotive Industry, the site’s features is something the sets Metro Ford apart from the competition.
Metrofordny.com utilizes a number of customized features that gives the visitor a unique experience when searching for information on their next car purchase. For example, the Truck Headquarters and Mustang Round Up pages give the visitor a place where they can search Metro Ford’s entire inventory of pre-owned Mustangs and cars. The features constantly update Metro Ford’s inventory of Mustangs & Used Trucks, and automatically place them into the two customized pages. The “Cars going to Auction” page also connects visitors with Metro Ford’s Live Auction, where prospective customers can make live bids, allowing them to purchase their next car or truck at their own price.
Automotive Social Media is another aspect that Metro Ford of Schenectady NY prides itself on. The new website, http://www.metrofordny.com, integrates Twitter, Facebook & other new media outlets, connecting Metro Ford with with thousands of people across the Capital Region and Northeastern United States at a 24/7 basis. Metro Ford of Schenectady uses Twitter to constantly “Tweet” updates about everything that is occurring at the dealership, but also locally around the Albany NY, Schenectady NY, Saratoga NY & Capital Region. Metro also has their own Facebook page where videos, pictures, and information on the dealership is posted to generate fans.
Metro Ford of Schenectady also relies on the use of video on their new site. Video production for the new website and video sharing outlets is constantly being held at the Schenectady dealership. The videos highlight everything from Metro Ford of Schenectady’s great selection, to the family atmosphere and environment that the dealership was founded on 30 years ago. Video, like social media, is rapidly becoming one of the most popular assets on the web, and http://www.metrofordny.com is embracing visual media, while also seeing the benefits of sharing their various video productions amongst dozens of video sharing websites throughout the web.
By seeing the importance in all aspects of social media campaigns in the new website, Metro Ford has broadened its horizons and kept up with the rapid shift from print and television advertising, to social networking and web site optimization. This not only has cut costs in a time of recession, but has provided the Capital Region with a benchmark for all local dealers, something that Owners Dave Carach and Dave Dariano are extremely excited about going into the future.
Potratz Partners is a full service advertising agency, specializing in interactive marketing. The agency works with a variety of different clients throughout the surrounding regions. For any questions on Metro Ford’s new website or their social media campaign, please contact contact Matt Doscher at 518.478.2402 or at matt@ppadv.com.
