Technology Has Benefits

Technology and advancements in Social Media API’s allow some very exciting things to take place in your dealership website. A social media login on a dealers website will allow automotive advertising companies like ours to gather extensive social and demographic data on car shoppers when they engage with content on a auto dealers website.  This is exciting since being a social dealer is no longer just a post on Facebook or a Facebook, Twitter or Youtube login on your dealership website.

Extensive Analytics and Social Profiles Sell Cars

Social Media integration for auto dealer websites is truly about forming customer profiles and utilizing the extensive data to generate more leads for vehicle sales and vehicle service.  This information is gathered when the shopper logins via an openid, Google, Facebook, Twitter, YouTube id.  In order for this process to happen the dealerships website must provide premium content that a viewer would find of value. It is exciting to think of the opportunities and possibilities that can be had with a modern auto dealer website.  This is one more layer of how social media marketing for social dealers will drive profits by “Thinking Different”.

Custom Auto Dealer Websites by Potratz

We are also very excited to be launching our newest dealer website platform.  Yes we do build custom dealership websites and have done so for a number of years.  However till now our dealer website services were reserved for clients that utilized our full suite of automotive advertising services. If you would like to schedule a demo to see our Social Dealer Website tools that we have built into our newest dealer websites please click here.

The average American is exposed to 3,000 commercial messages each day. I know what you’re thinking: How can someone possibly see that many commercials in a day? Well it’s easy; ads are everywhere. We normally think of advertising in the simplest sense of TV or radio commercials, but the truth is they are much more prominent in our daily lives than we realize.

Picture this, you’re walking down the street for ten minutes and, whether you notice it or not, you’ve probably already seen at least a dozen advertisements. They can be on local business’ windows, bus stops, and gas pumps. They are even posted on the sides of a buses or cars driving by. In addition you also see ads while checking your email, going on Facebook and searching the Internet.

So as an advertiser how do you make your advertisement memorable? With the excess amount of commercial messages an individual is exposed to each day, you need to make sure yours will stand out.

There are some very simple ways to do just that, I think first and foremost it’s important to come up with something both unique and fun that people will want to talk about. One great example of this is the mayhem commercials for Allstate; these commercials are humorous and entertaining so that people associate them with Allstate. In the mayhem commercial series even though the general idea remains the same — mayhem happens — each commercial takes a different plausible situation and puts a humorous spin on it to make the spot memorable.

Another way to establish your company’s presence and ensure audience recall is to develop a slogan. Right off the top of my head I can think of various slogans that stick out in my mind; Just Do It, Breakfast Of Champions, You Never Know, and Have It Your Way. I would be willing to bet that most people can name which businesses those slogans belong to without having to give it too much thought. A slogan is a specific way to differentiate your organization and to tell the consumer something memorable about your product.

Sometimes, a commercial can lead a consumer to make a purchase. The information given, or the memorable impression made can stand out for an individual and bring them to your product.

Are there any advertisements that stick out in your mind? Are you willing to take that step to help ensure your commercial messages are memorable?

If you are looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

]]> http://exclusivelyautomotive.com/all-posts/is-your-advertisement-memorable/feed/ 0 http://exclusivelyautomotive.com/all-posts/facebook-the-new-revelation/ http://exclusivelyautomotive.com/all-posts/facebook-the-new-revelation/#comments Fri, 20 Jan 2012 14:53:37 +0000 ToriHoffman http://exclusivelyautomotive.com/?p=10776

Categories: portfolio-category/think-tank-tuesday/ All Posts, Blog

Tags: Automotive Ad Agency, automotive advertising, Automotive Advertising Agency, automotive advertising company, automotive facebook advertising, Automotive Marketing, automotive marketing agency, Car Advertising Agency, car advertising company, car dealership marketing, facebook, facebook application, mercedes-benz usa, navigation

Facebook? It’s this generation’s Atari, which isn’t a surprising revelation given the fact that currently there are over 800 million users.

But, that’s not all; Facebook is now a staple on most phones with the simple free download of an app. I take a look around and I see Facebook users everywhere, checking their walls and updating their status’ at restaurants, movies and even while walking down the street. Not too mention spending hours of free time exploring the world of Facebook from home and even while at work. When you have a product or platform that is in such high demand, there is always a way to capitalize on it. For example, Facebook is available through TV’s, DVD players, eReaders and now, it will even be available in a car. Mercedes-Benz USA is bringing a special version of the online social media site to its cars.

Understandably this new adaptation of Facebook will be different from the regular application you can access via computers, phones and various other electronic devices due to the importance of safe driving. However, it will still allow drivers the ability to communicate to their friends by sharing pre-written postings that a driver can publish with the tap of a finger or a turn of a knob. In addition drivers will also be able to track their friend’s locations or find places of business within the car’s vicinity that their friends have “liked”.

“Now that cars have screens that are intelligent, you would expect that more and more car manufacturers will want to make those screens capable of allowing people to connect with their friends and take advantage of the social context that comes along with that,” said Facebook Vice President of Partnerships and Platform Marketing Dan Rose in an interview.

So, I ask you, what do you think about Mercedes-Benz’s idea to create a car with Facebook? Would you want your car to have this new ability, and would you use it?

If you are looking for a knowledgeable team that is ready and willing to evolve with your dealership and automotive marketing campaign, visit this page to see more information and contact us now.

]]> http://exclusivelyautomotive.com/all-posts/facebook-the-new-revelation/feed/ 0 http://exclusivelyautomotive.com/news/welcome-to-the-team-ride-time/ http://exclusivelyautomotive.com/news/welcome-to-the-team-ride-time/#comments Mon, 02 Jan 2012 21:56:25 +0000 Potratz http://exclusivelyautomotive.com/?p=10596

Categories: portfolio-category/think-tank-tuesday/ News

Tags: Automotive Ad Agency, automotive advertising, Automotive Advertising Agency, automotive advertising company, Automotive Marketing, automotive marketing agency, Automotive Social Media, car dealership marketing, interactive automotive ad agency, Social Media Marketing

Potratz is eager to announce their newest full service-marketing client, Ride Time of Winnipeg, Manitoba. Ride Time is a family-owned, independent used-car dealership with multiple locations in Winnipeg. They chose Potratz to bring a fresh new face and outlook to their automotive marketing efforts. Together, Ride Time and Potratz will show customers that any time [...]

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Potratz is eager to announce their newest full service-marketing client, Ride Time of Winnipeg, Manitoba. Ride Time is a family-owned, independent used-car dealership with multiple locations in Winnipeg. They chose Potratz to bring a fresh new face and outlook to their automotive marketing efforts. Together, Ride Time and Potratz will show customers that any time is a great time to take a ride.

Ride Time offers a huge inventory of preowned vehicles, as well a top of the line service center. Ride Time truly is a full service dealership with many opportunities to ease the car-buying experience.

Potratz will provide advertising services including social media management, online advertising, TV production and website management. This is the latest of several automotive dealerships that have recently joined Potratz for automotive marketing production and expertise.

Potratz prides itself on creating opportunities to build long-lasting relationships with customers through training and education and a full integration of marketing media. The team at Potratz helps dealers around the nation with both digital and traditional advertising. What sets Potratz apart from other automotive ad agencies is a willingness to embrace change and keep on top of the latest digital trends to give their clients a unique advertising message that is unified across all media.

]]> http://exclusivelyautomotive.com/news/welcome-to-the-team-ride-time/feed/ 0 http://exclusivelyautomotive.com/news/potratz-welcomes-shear-automotive-to-the-family/ http://exclusivelyautomotive.com/news/potratz-welcomes-shear-automotive-to-the-family/#comments Mon, 02 Jan 2012 21:54:47 +0000 Potratz http://exclusivelyautomotive.com/?p=10623

Categories: portfolio-category/think-tank-tuesday/ News

Tags: Automotive Ad Agency, automotive advertising, Automotive Advertising Agency, automotive advertising company, Automotive Marketing, automotive marketing agency, Car Advertising Agency, car advertising company, car dealership marketing

Potratz is excited to welcome their newest full-service client, Shearer Automotive in Vermont. Shearer is a family owned car dealership with nine distinct brands, in operation since 1928. They chose Potratz to create a cohesive market presence, joining the past with the energetic new future in automotive advertising. Shearer Automotive treats the needs of each [...]

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Potratz is excited to welcome their newest full-service client, Shearer Automotive in Vermont. Shearer is a family owned car dealership with nine distinct brands, in operation since 1928. They chose Potratz to create a cohesive market presence, joining the past with the energetic new future in automotive advertising.

Shearer Automotive treats the needs of each individual customer with paramount concern. They know that customers have high expectations, and enjoy the challenge of meeting and exceeding those expectations each and every time.

Potratz will provide advertising services including social media management, online advertising, TV production and website management. This is the latest of several automotive dealerships that have recently joined Potratz for automotive marketing production and expertise.

Potratz prides itself on creating opportunities to build long-lasting relationships with customers through training and education and a full integration of marketing mediums. Paul Potratz and the team at Potratz help dealers around the nation with both digital and traditional advertising. What sets Potratz apart from other automotive ad agencies is a willingness to embrace change and keep on top of the latest digital trends to give their clients a unique advertising message that is unified across all mediums.

]]> http://exclusivelyautomotive.com/news/potratz-welcomes-shear-automotive-to-the-family/feed/ 0 http://exclusivelyautomotive.com/news/potratz-introduces-andrew-cardish/ http://exclusivelyautomotive.com/news/potratz-introduces-andrew-cardish/#comments Mon, 19 Dec 2011 14:21:46 +0000 Potratz http://exclusivelyautomotive.com/?p=10579

Categories: portfolio-category/think-tank-tuesday/ News

Tags: Automotive Ad Agency, automotive advertising, Automotive Advertising Agency, automotive advertising company, Automotive Marketing, automotive marketing agency, Car Advertising Agency, car advertising company, car dealership marketing

Potratz is pleased to welcome Andrew Cardish as a Graphic Designer. Andrew was born and raised in Watervliet, NY and has settled down in nearby Burnt Hills. Growing up near the mountains, Andrew was drawn to snowboarding, and has been expressing his love for the sport at Killington Mountain every winter for the past 10 [...]

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Potratz is pleased to welcome Andrew Cardish as a Graphic Designer. Andrew was born and raised in Watervliet, NY and has settled down in nearby Burnt Hills. Growing up near the mountains, Andrew was drawn to snowboarding, and has been expressing his love for the sport at Killington Mountain every winter for the past 10 years. He also found time to earn the rank of Eagle Scout about six years ago.

Andrew is a graduate of The College of Saint Rose, where he received a BFA in Graphic Design. He continues to invest in his talents by following, and contributing to, blogs and articles that inspire his original designs. His favorites include FromUpNorth.com, Behance.net and printmag.com.

In his new role at Potratz, Andrew will create a wide range of marketing and advertising materials, from graphics for websites and online advertisements to design work on a wide gamut of print projects. He looks forward to using his abilities to take Potratz to the next level as the leading automotive advertising agency.

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