Justine Cervenka has over 15 years of experience in strategic media plan development and media negotiations. A native New Yorker, Justine attended S.U.N.Y. Cobleskill and then relocated to Phoenix, where she started her career at Initiative Media as a media assistant.  Throughout her seven years there, she trained extensively to become a broadcast media negotiator.  She negotiated and placed media for clients such as Home Depot, Carl’s Jr., and Disneyland.  She then joined Cramer-Krasselt in Phoenix as a media planner/buyer, working her way up the ranks to eventually become VP, Media Director.  During her nine and a half years at C-K, Justine handled media planning, research analysis,  and buying for various accounts such as the Toyota Dealer’s Association, MGM Grand, University  of Phoenix, and COX Communications, to name a few. A tough but fair negotiator, Justine possesses strong skills in defining target audiences, segmentation engagement planning, Hispanic acculturation marketing, and building the bridge between online and offline media strategies.

Justine currently lives just outside Albany. She enjoys running and traveling and this year is taking up skiing.